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Secure your competitive advantage

In ultra-competitive technology markets spotting new opportunities and acting on them quickly is vital. Comprehensive market data and expert analyst advice can save you time, reduce your risk and ensure you are focusing your resources on the best opportunities with the right solutions and the most appropriate message.

 

Ovum supports technology vendors across the whole lifecycle. We help them to define their business and product strategy, develop an effective go-to-market approach, and enable them to compete with detailed account level intelligence.

 

We can help you:

  • Establish the size of your market opportunity

  • Identify critical technology developments in your markets

  • Segment your client base

  • Establish how to engage your prospects

 

Watch our latest video with Tim Jennings, Chief Research Officer, as he talks about Enterprise Technology IT.

 

Visit our 2020 research agenda to find out more.

 

Learn more
 


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  • Enterprise Case Study: Using ERP to Increase Process Efficiency

    Enterprise Technology IT

    Enterprise Case Study: Using ERP to Increase Process Efficiency

    How Trutex used Priority Software to improve stock control and business processes

  • Research Agenda 2019

    Consumer and Entertainment Services, Content Marketing, Digi...

    Research Agenda 2019

    Welcome to our 2019 Research Agenda which sets out the topics and themes our 150 strong analyst and consultant team will be focusing on in the coming year.

  • Rationalization in the DevOps solution space

    Enterprise Technology IT, Enterprise Decision Maker

    Rationalization in the DevOps solution space

    CollabNet VersionOne and XebiaLabs announced merger shows the continued rationalization taking place in the DevOps space, and as cloud-native computing continues its rapid adoption across enterprises, the DevOps tools market will reshape itself.

  • Rationalization in the DevOps solution space

    Enterprise Technology IT

    Rationalization in the DevOps solution space

    The news that CollabNet VersionOne (CN) and XebiaLabs are to merge shows the continued rationalization taking place in the DevOps space. The first wave of DevOps-related acquisitions occurred in the early days of DevOps when IT infrastructure incumbents swooped down on the fresh startups, defining the new wave of deploying software, offering ease of use and enterprise management features: BMC acquired StreamStep, CA acquired Nolio, and IBM acquired UrbanCode.

  • Enterprise Case Study: Achieving Operational Transformation Using API Management

    Enterprise Technology IT

    Enterprise Case Study: Achieving Operational Transformation Using API Management

    How Commerzbank improved API development processes with Axway AMPLIFY API Management

  • Transforming the application portfolio

    Enterprise Technology IT

    Transforming the application portfolio

    Most organizations looking to take advantage of emerging technologies for business innovation and transformation don't have the luxury of being able to work in a greenfield environment. Instead, there is the necessity to continue maximizing value from existing IT investments and integrating new solutions into this environment.

  • Learning from banking IT migration disasters for legacy modernization

    Enterprise Verticals, Enterprise Technology IT, Enterprise D...

    Learning from banking IT migration disasters for legacy modernization

    While hindsight can always make mistakes seem obvious, there are a number of important lessons from the TSB review for enterprises considering large-scale legacy modernization projects.

  • Is customer engagement going backwards or has realism taken hold?

    Enterprise Technology IT, Enterprise Decision Maker

    Is customer engagement going backwards or has realism taken hold?

    Analysis over the last three years has showed that progress with omnichannel customer engagement has slowed and there is a growing realization of the complexity and magnitude of the challenge.

  • Is SAP's vision for CX the compelling reason behind Bob Stutz's return?

    Enterprise Technology IT

    Is SAP's vision for CX the compelling reason behind Bob Stutz's return?

    The announcement that CRM veteran Bob Stutz has rejoined SAP to run the developments of C/4HANA comes as a surprise, but SAP's vision may be the reason.

  • The CCPA will repair cracks in data governance capabilities

    Enterprise Technology IT

    The CCPA will repair cracks in data governance capabilities

    As the January 2020 compliance deadline for the California Consumer Privacy Act (CCPA) nears, consumers are closer to gaining direct control over the use of their data after they authorize access.

  • Salesforce digs deeper into industries and the workhorse is MuleSoft

    Enterprise Technology IT, Enterprise Services, Enterprise De...

    Salesforce digs deeper into industries and the workhorse is MuleSoft

    Salesforce has added Consumer Goods Cloud and Manufacturing Cloud to its growing industry portfolio and its acquisition of MuleSoft for $6.5bn looks more like a steal every day.

  • Banks are actively embracing open banking

    Enterprise Technology IT

    Banks are actively embracing open banking

    Open banking has been at the top of the industry agenda for a couple of years now and continues to drive the innovation and technology conversation in both retail and corporate banking. Given the potential for third-party access to data and services to completely transform the value chains in both parts of the industry, this is entirely unsurprising.

  • The Case for iPaaS Adoption by CSPs: Driving Business Agility and Easing Hybrid Integration

    Enterprise Technology IT

    The Case for iPaaS Adoption by CSPs: Driving Business Agility and Easing Hybrid Integration

    CSPs' hybrid integration challenges and preferences for an iPaaS solution

  • Cisco's acquisition of CloudCherry will position it at the center of customer journey management

    Enterprise Technology IT, Enterprise Services, Enterprise De...

    Cisco's acquisition of CloudCherry will position it at the center of customer journey management

    Cisco's intention to acquire CloudCherry will uniquely position it at the center of the newly emerging customer journey management category.

  • Cisco quietly champions open cybersecurity architectures

    Enterprise Technology IT, Enterprise Decision Maker

    Cisco quietly champions open cybersecurity architectures

    In enterprise cybersecurity, Cisco has become one of the industry's strongest proponents for open architectures, touting open APIs, best-of-breed integration, vendor partnerships, and open source stewardship.