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How do you identify and prioritize the accounts sales and marketing should be focusing on?

Target - example

Building and converting a healthy pipeline of enterprise opportunities is vital for business growth, yet time consuming and resource intensive.

To succeed you need to identify the most lucrative prospects, target them at the right time and with the right proposition. To achieve this you need deep insight into ICT demand at both the market and account level.

Ovum’s Target data service provides a unique blend of enterprise demand intelligence and delivers proven results for service providers and technology vendors.

Designed to help organizations:

Why Ovum Target

Unique blend

Unique blend of ICT and company data

Unparalleled insights into ICT budgets and spending for thousands of organizations globally and comprehensive contracts intelligence for IT services, telecoms equipment, telecoms BSS/OSS and banking software markets.
Rigour and depth

Unmatched rigor and depth

Ovum has more than 15 years experience in providing and refining ICT spending estimations and we continuously supplement datasets with real world company data and test them in the market.
Proven solutions

Proven solutions that deliver results

Ovum’s Target suite supports the sales planning and prioritisation efforts of tier 1 technology vendors and service providers across the globe.

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  • Target - Contact us for a free demo

    Target – ICT spending and contracts

    Target - Contact us for a free demo

    Fill out the form below for a demonstration of how our ICT spending and contracts intelligence tools could transform your planning for 2019.

  • Research Agenda 2019

    Consumer and Entertainment Services, Content Marketing, Digi...

    Research Agenda 2019

    Welcome to our 2019 Research Agenda which sets out the topics and themes our 150 strong analyst and consultant team will be focusing on in the coming year.

  • 2018 ICT spending predictions – by enterprise size, industry, and region

    Target – ICT spending and contracts

    2018 ICT spending predictions – by enterprise size, industry, and region

    Which enterprises should vendors target? Ovum’s ICT Spending Predictor provides predictions by technology and function for 60,000 organizations globally. View this infographic to explore spending patterns for 2018 by enterprise size, industry and region.

  • 2018 ICT spending predictions for the banking sector

    Target – ICT spending and contracts

    2018 ICT spending predictions for the banking sector

    What is the ICT spend allocation for bank-specific solutions? Ovum’s ICT Spending Predictor analyses ICT spend allocation and reveals where the biggest opportunities lie by tier, region and business function.

  • Research agenda 2020

    5G Accelerator, Consulting Services, Consumer and Entertainm...

    Research agenda 2020

    Providing authoritative data, market analysis and vertical industry expertise for TMT decision makers.