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Ovum’s Enterprise Services Total Addressable Market (TAM) consulting service helps  clients understand their total addressable market for enterprise services which will allow them to prioritize investments over the next few years. The TAM will give an understanding or snapshot of existing and future market opportunities in 7 categories; cloud, workspace/collaboration, BPO, applications, infrastructure, networks, security.

The data is broken down into industry vertical at a global level and covers 20 countries. Ovum analysts can provide further custom break downs on an additional basis. 


Find out more



 World icon     20 Countries + all regions (phase 1)
 industry icon     16 Industry classifications
 Services icon     74 Service types
 Splits icon     Multiple custom splits available on a bespoke basis

Most comprehensive enterprise services forecast in the market

  • Target opportunities in a range of established and emerging B2B ICT services


  • Plan where to best allocate resources based on expected market developments


  • Target your product and commercial teams to maximize growth


What do you get?

5 year forecast to 2024

This will be delivered via excel in a pivot table format for all 73 services. The forecast will be updated annually with newer services and countries being added. Tableau functionality is on the roadmap.

Vertical and employee band segmentations

Generally vertical and employee size segmentations are available only on a global basis. These segmentations on a country level can be done for an additional cost and will be delivered in the same pivot.

Enterprise Digital Insights - decision-maker and user surveys

We encourage you to invest in an accompanying digital insights survey in conjunction with any TAM. This will be delivered via an excel tool with a PPT with commentary and deeper insights on technologies trends. This can be tailored to your specific segment and role targets, in order to determine what’s on their minds now and what their future Enterprise Services priorities will be.

Analyst support

Q&A sessions over phone/skype/email are available to provide TAM support. Does not include presentations.


On-site or via webex. This is an additional cost and is only available with a Digital Insights survey purchase.


Standard offer

Entire database and forecast

One country from the list of 20 countries

One complete service segment (e.g. cloud, workspace) with verticals

Analyst support via email or phone

Customized offers

One country not from the list of 20 countries (longer delivery time)

 Vertical segmentations by country

 Employee size segmentations by country

 Additional primary research per country with PPT deliverable that would include insights on each services segments

 Presentation - must be accompanied with primary research above