This report is to help our clients understand and respond to the trends that shaped this year's TV Connect.
- Opportunities exist for telcos to thrive in both traditional pay TV and the emerging landscape of OTT/mobile-first video-service provision.
- OTT video-driven cord-cutting understandably makes big headlines in some saturated markets, but in most of the world the scenario is very different, with traditional TV models holding up well.
Features and Benefits
- Learn about the most important consumer and entertainment announcements at TV Connect 2018.
- Understand how the event's key consumer and entertainment developments interact with Ovum's proprietary forecasts.
- Identify strategies to turn TV Connect's defining consumer and entertainment trends to your organization's competitive advantage.
Key questions answered
- What were the most important consumer and entertainment announcements at TV Connect 2018?
- What strategies should your organization adopt in response to TV Connect's key consumer and entertainment trends?
Table of contents
Netflix and Amazon will not be the drivers of the post-OTT era
The OTT giants remain must-haves but growth will come from SLINs
Next generation advertising and AVOD
Advertising a growing piece of the OTT pie
Telco opportunities in IP video
Localization, QoE, service evolution, and content partnerships are major areas of focus
The TV–OTT transition – regional variations abound
Traditional TV continues to hold the reins in Eastern Europe
The main screen TV experience must offer a significantly better user experience than smartphones and tablets
4K represents the new apex of the home viewing experience