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Introduction

This report is to help our clients understand and respond to the trends that shaped this year's TV Connect.

Highlights

  • Opportunities exist for telcos to thrive in both traditional pay TV and the emerging landscape of OTT/mobile-first video-service provision.
  • OTT video-driven cord-cutting understandably makes big headlines in some saturated markets, but in most of the world the scenario is very different, with traditional TV models holding up well.

Features and Benefits

  • Learn about the most important consumer and entertainment announcements at TV Connect 2018.
  • Understand how the event's key consumer and entertainment developments interact with Ovum's proprietary forecasts.
  • Identify strategies to turn TV Connect's defining consumer and entertainment trends to your organization's competitive advantage.

Key questions answered

  • What were the most important consumer and entertainment announcements at TV Connect 2018?
  • What strategies should your organization adopt in response to TV Connect's key consumer and entertainment trends?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Netflix and Amazon will not be the drivers of the post-OTT era

  • The OTT giants remain must-haves but growth will come from SLINs

Next generation advertising and AVOD

  • Advertising a growing piece of the OTT pie

Telco opportunities in IP video

  • Localization, QoE, service evolution, and content partnerships are major areas of focus

The TV–OTT transition – regional variations abound

  • Traditional TV continues to hold the reins in Eastern Europe

The main screen TV experience must offer a significantly better user experience than smartphones and tablets

  • 4K represents the new apex of the home viewing experience

Appendix

  • Methodology
  • Further reading
  • Author