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Introduction

Ovum's Total Video Monetization model evaluates the effectiveness of various types of TV and video distribution in monetizing customers.

Highlights

  • By calculating spend or revenue generated on a given type of TV and video distribution per addressable unit using penetration rates where possible, we can consider a number of factors about a given market: Effectiveness of different types of distribution model, market maturity, growth potential, relative cost, and potential competitive strategies.

Features and Benefits

  • The analysis is of consumer level pay TV, advertising and OTT revenue, subscription and penetration data for 15 global markets: UK, US, FR, DE, TK, SA, AU, CH, IN, ID, KR, JP, TH, BR, MX.
  • Enables observations and conclusions regarding market maturity, growth potential, and relative spending levels for a given type of TV or video distribution.

Key questions answered

  • Enables analysis of spending for TV households, fixed broadband households, and internet users (deduplicated fixed and mobile internet subscribers).
  • Enables observations and conclusions regarding market maturity, growth potential, and relative spending levels for a given type of TV or video distribution.

Table of contents

Summary

  • Introduction
  • Download 1: Total Video Monetization