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As broadband consumers become more insensitive to pure bandwidth improvements, service providers’ attention must shift to overall quality of experience. To be effective, this capability must stretch right to the end device. Home Wi-Fi investment is therefore essential.


  • A detailed report covering the entire home Wi-Fi market and the technology's importance in the broadband service provider value chain.

Features and Benefits

  • Provides clear business benefits of investing in home Wi-Fi to help create successful business models.
  • Identifies revenue opportunities, as well as potential operational efficiencies, for greater investment in home Wi-Fi platforms

Key questions answered

  • Who is already investing in more advanced home Wi-Fi technology, and how are they positioning it in their go-to-market strategy?
  • What are the business drivers for greater investment in home Wi-Fi technology?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market overview

  • Broadband remains a key market for telecommunications service providers
  • A greater focus on the customer experience
  • Operational efficiency is key to both business success and consumer experience
  • The importance of QoE right down to the device
  • Required quality for a good customer experience
  • Wi-Fi now accounts for 30–60% of broadband customer service calls
  • Unhappy customers cost service providers money
  • Creating the business case for high-quality Wi-Fi
  • The status of the home Wi-Fi market
  • Operator case studies
  • Wi-Fi vendor positioning


  • Author