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Five key trends Ovum believes will shape TV and OTT over the next five years.


  • New perspectives and strategies are required to maintain competitiveness as the 5G era approaches and offers the potential to change the current competitive situation … or deepen it.

Features and Benefits

  • Cord-cutting will hit pay-TV hardest in countries where the difference between pay-TV and OTT ARPUs is highest.
  • More than half of all OTT video subscriptions will be via a third party in 2023, rising from one-quarter in 2019.

Key questions answered

  • What trends will shape TV and video over the next five years?
  • What new perspectives and strategies are required to prepare for the 5G era?

Table of contents


  • Introduction
  • Download 1: The Road to 2023: TV and Video