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Introduction

This report sizes the upcoming opportunity for media companies among digital consumers in the developing world. Most of the future growth in the digital media market will be focused on developing countries over the next five years.

Highlights

  • User growth in emerging markets will outstrip that in developed markets by six to one. Combined emerging-market paid music and video subscriber net adds began outstripping their developed-market counterparts in 2017, and the rate at which they will continue do so will accelerate twofold up to 2023.
  • Telco partnerships will underpin OTT video growth in developing markets. Media OTTs expanding into emerging markets are using local carriers as a major route to market. The unaffordability of data and lack of remote-payment means are two big drivers for this telco dependence.
  • Stronger localized online video services will reduce penetration of international services. Not all the developing world’s growth potential will be for the taking of global media OTTs. Regional media services better adjusted to local tastes and budgets will capture a significant slice of the market.

Features and Benefits

  • Find out just how dependent the digital media industry will be on developing-world consumers for its future growth over the next five years.
  • Find out what digital media companies need to do to fully harness the growth potential presented by emerging markets.

Key questions answered

  • Just how dependent will the digital media industry be on developing-world consumers for its future growth over the next five years?
  • What do digital media companies need to do to fully harness the growth potential presented by emerging markets?

Table of contents

Summary

  • Introduction
  • Download 1: The Road to 2023: Digital Consumers in Developing Markets