Music subscription services might need to face up to the prospect of price rises sooner than they think.
- As a pure-play music streamer, Spotify has more to gain from a price increase, because Apple Music is there to support Apple’s core hardware business, while Google Music Play and Amazon Music are bit players in their respective companies.
Features and Benefits
- Examines the issue of pricing for music subscription services in the context of slowing revenue.
- Although Spotify is experimenting with pricing in Northern European markets, wider increases might need to be introduced to maintain revenue growth.
Key questions answered
- Where has Spotify experimented with subscription pricing?
- Why should services increase prices when the music subscription sector is registering healthy growth?
Table of contents
Assessing the pros and cons of a subscription price rise
Positive change at a static price
Maintaining the growth curve