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MUV, a Brazilian mobile advertising agency, has been successful in promoting the sponsored data format in the advertising market in Brazil. It has made deals with the top four mobile operators and is now seeking out customers in several verticals.


  • Brazil has seen 10 different cases of sponsored data already.

Features and Benefits

  • MUV's success shows that advertisers will respond well if presented with a structured offer.
  • Partnering is a way for CSPs to fast-track the development of m-marketing.

Key questions answered

  • Which verticals are the main targets for sponsored data?
  • How can a digital advertising agency develop the mobile advertising market?

Table of contents


  • In brief
  • Ovum view


  • Recommendations for service providers

Using sponsored data to tap into new markets

  • Bringing the strategy to life
  • CSPs are in the stage of understanding the mobile advertising business
  • Outcome assessment


  • Methodology
  • Further reading
  • Author