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Introduction

Thanks to a fresh cash injection and new management team, SoundCloud can squeeze more value out of its most valuable resource: its artists.

Highlights

  • SoundCloud can boast a huge music library along with an enormous user base, but to date it has been unable to translate impressive audience metrics into a sustainable business.

Features and Benefits

  • Explains how SoundCloud can survive in an increasingly competitive digital music sector.
  • Examines past mistakes by the service and how it is looking to turn around its fortunes.

Key questions answered

  • What is SoundCloud's current position in the music streaming sector?
  • How can SoundCloud survive given that streaming service margins are very thin?

Table of contents

Ovum view

  • Summary
  • SoundCloud and the road to commercial success
  • Finding a place in a competitive sector
  • Renewed focus on music-producing community

Appendix

  • Author