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This case study discusses how PLDT Philippines addresses the needs of small businesses, examining various market strategies and concluding with a SWOT analysis on its current positioning.


  • PLDT SME Nation wishes to enhance SMEs in the Philippines through ICT and digital transformation to help them expand beyond borders. The service provider has set off on a three-year journey to transform itself into the country’s leading integrated provider despite strong capital expenditure it has incurred.

Features and Benefits

  • Assesses PLDT's positioning, marketing, pricing, and technology strategy.
  • Identifies key performances and solution offerings of PLDT.

Key questions answered

  • How is PLDT addressing SMEs in the Philippines?
  • What are PLDT's strategic segmentation and integrated bundles that cater to the needs of SMEs?
  • How PLDT can make support easier with its engagement and support services?

Table of contents


  • Introduction
  • Download 1: SME Case Study: PLDT Philippines