This case study discusses how PLDT Philippines addresses the needs of small businesses, examining various market strategies and concluding with a SWOT analysis on its current positioning.
- PLDT SME Nation wishes to enhance SMEs in the Philippines through ICT and digital transformation to help them expand beyond borders. The service provider has set off on a three-year journey to transform itself into the country’s leading integrated provider despite strong capital expenditure it has incurred.
Features and Benefits
- Assesses PLDT's positioning, marketing, pricing, and technology strategy.
- Identifies key performances and solution offerings of PLDT.
Key questions answered
- How is PLDT addressing SMEs in the Philippines?
- What are PLDT's strategic segmentation and integrated bundles that cater to the needs of SMEs?
- How PLDT can make support easier with its engagement and support services?
Table of contents
Download 1: SME Case Study: PLDT Philippines