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This case study discusses how Maxis Communications addresses the needs of small businesses, examining various market strategies and concluding with a SWOT analysis on its current positioning.


  • Maxis is completing a three-year digital transformation program that is changing processes, systems, and interactions among employees, partners, and clients.
  • This will help the service provider compete more effectively for SME mind share. So far, it has deployed an omnichannel strategy to engage with smaller businesses, distinguishing among self-employed, startups, and more established SMEs.

Features and Benefits

  • Assesses Maxis's positioning, services, and pricing strategy.
  • Identifies key performances and solution offerings of Maxis.

Key questions answered

  • How is Maxis addressing SMEs in Malaysia?
  • What are Maxis's strategic segmentation and integrated bundles that cater to the needs of SMEs?
  • How Maxis can make support easier with its engagement and support services?

Table of contents


  • Introduction
  • Download 1: SME Case Study: Maxis Malaysia