By making most of its capabilities available to freemium users and leveraging the network effect of departmental team adoption, Slack has become one of the fastest-growing software-as-a-service (SaaS) startups in history.
- At Slack's annual Frontiers event in San Francisco (April 24–25, 2019), the vendor made a number of feature announcements including Shared Channels for Enterprise Grid, Workflow Builder, and deeper app integrations to focus on intercompany collaboration and easier workflow customization for non-developers.
Features and Benefits
- Assesses the announcements made at Slack's 2019 Frontiers event as the vendor increasingly finds itself competing with Microsoft.
- Describes how competitors and CSPs should react to the threat of Slack.
Key questions answered
- What significant announcements were made at Slack Frontiers 2019?
- How does Slack plan to differentiate to attract new customers and monetize free users?
Table of contents
Differentiating to attract new customers and to monetize free users
Teaming with Zoom to take on Microsoft
Leveraging existing strengths to compete and differentiate