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At SAP’s recent annual Digital Business Services (DBS) analyst day (July 2018), its senior services executives briefed Ovum analysts on its refreshed strategy. Ovum examines changes at SAP DBS in more detail.


  • SAP has not always lived up to its mantra – run simple – and in recent years new services have been added at a great rate which has left many enterprise customers confused by the sheer volume of choice.
  • Given its history of developing solutions across the entire value chain, and a certain reputation for internal silos, SAP now has a more coherent, unifying purpose.

Features and Benefits

  • Learn about SAP Digital Business Solutions' new strategy
  • Understand the opportunity for SAP to use its services expertise to further its influence in the market

Key questions answered

  • How is SAP using AI to change its service and support offers?
  • What will the impact of SAP's refreshed service portfolio be on its partners?

Table of contents

Ovum view

  • Summary
  • The Intelligent Enterprise, SAP’s guiding theme
  • Simplifying the service portfolio
  • Customers give honest assessments, but partnerships must be strengthened
  • Continuing to innovate will require greater effort


  • Further reading
  • Author