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Software vendor Sage is the latest company to turn to independent developers, as part of its wider shift from a focus on accounting to a more transformative analytics/management information proposition.


  • Forty percent of Sage's sales in this key product now come via ISVs.
  • However, ISVs we spoke to are critical of the relationship.
  • ISVs have to be seen as a channel, as well as being a technical partner.

Features and Benefits

  • Learn how Sage intends to push Business Cloud Enterprise Management to the enterprise and SMEs.
  • Assesses how well ISVs are served by their relationship with Sage.
  • Analyzes how this matches up to the gold standard, Apple.

Key questions answered

  • How will Sage market the key product in its move from accounting to a more transformative analytics proposition?
  • How does Sage support ISVs?
  • What do the ISVs think of it?

Table of contents

Ovum view

  • Summary
  • Sage would like to rely much more on the developer ecosystem
  • How close are they?
  • The markers of a truly successful developer strategy
  • Getting it right
  • Rewarding the ISV channel needs hard cash


  • Further reading
  • Author