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The entire analytics market is undergoing significant change, and vendor Qlik is no exception. Change can be worrisome in any market, but it also presents an opportunity to retrench existing advantages and build new ones.


  • From being taken private, riding the transition to the cloud, and operating in a market with an evolving customer base, all alongside executive changes, Qlik has had plenty of change to handle. In summary, the message at Qlik's annual user event, Qonnections, was "steady as she goes." While some industry observers may have been disappointed by a lack of major new announcements, Ovum believes the tone struck by Qlik was the right one.

Features and Benefits

  • Assesses Qlik's announcements and future plans for its analytics platform and how those help tackle enterprise requirements.
  • Identify the key trends shaping the market for self-service analytics, including embedded analytics and AI.

Key questions answered

  • How is Qlik positioning its solution portfolio to better meet evolving business users' requirements?
  • How can self-service users start to work with enterprise big data sources?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Augmentation of Qlik technology to augment its users

  • Artificial intelligence should make users' data journey easier and more productive
  • Qlik Core brings a developer-friendly approach to embedding analytics
  • Helping domesticate the big data animal
  • Making multi-cloud data friendly

Technology needs business support and thought leadership

  • Practical thought leadership brings benefits for customer and Qlik alike


  • Methodology
  • Author