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Ovum's TV data and forecasts for the Western Europe region include a full update of detailed metrics for cable, DTH, IPTV, and terrestrial for the period 2005 to 2023. This forecast also includes revenue, ARPU, premium UHD/4K, and operator forecasts and analog switch-off indicators for 17 countries. This update has been substantially enhanced to include data at both the primary and subscription level.


  • By the end of 2023, the Western Europe region will have highly advanced TV infrastructure in place, with almost 100% of TV homes having a digital TV service and a total digital TV penetration of 132%.

Features and Benefits

  • Gain detailed data and forecasts showing how penetration patterns are changing across all TV technologies in 17 key Western European countries.
  • Assess how traditional pay-TV services are faring against intense competition from OTT video giants such as Netflix and Amazon Prime.

Key questions answered

  • Will pay-TV ARPU be able to continue to grow over the next five years, as TV market competition intensifies?
  • What are the prospects for growth among Western Europe's leading pay-TV operators such as Telefonica, Sky, Canal Digital, and Orange TV?

Table of contents


  • Introduction
  • Download 1: Western Europe: Pay-TV & FTA Forecasts to 2023