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This Ovum Market Radar explains how deception works, its value for businesses, how vendors are delivering the technology, the various "flavors" of the technology, and how this market is evolving.


  • Deception technology is unlikely to remain a discrete segment; larger security vendors with broader product portfolios will pick up on the appeal of deception and add it to their portfolios, making it a feature of most threat prevention and detection platforms.

Features and Benefits

  • Describes how deception technology has evolved from honeypots to full platforms.
  • Compares select vendors' approaches to deception technology.

Key questions answered

  • What are emulations and full-stack decoys, and what are the pros and cons of each?
  • How does Ovum see the deception market evolving?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Defining and exploring deception technology

  • Definition and characteristics
  • Key capabilities
  • Business value and applications

Market landscape and participants

  • Market origin and dynamics
  • Key trends in the deception market
  • Future market development
  • Vendor landscape

Vendors on the Ovum Market Radar: Deception Technology

  • On the Radar: Acalvio
  • On the Radar: Attivo
  • On the Radar: CounterCraft
  • On the Radar: Cymmetria
  • On the Radar: Fidelis
  • On the Radar: Illusive
  • On the Radar: TrapX


  • On the Radar
  • Author