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The cloud computing market has reached a maturity position where it is now the strategic choice for organizations. The market has evolved, and the cloud service providers offer a wide range of different services.


  • In this report the leading global cloud providers are evaluated, analyzed, and compared.

Features and Benefits

  • Assesses the global hyper-scale cloud providers accross three different dimensions
  • Evaluates the maturity and applicability of the cloud providers for enterprise customers
  • Identifies the key market trends and how the cloud providers are responding to the changing technology landscape
  • Identify the key capabilities of the cloud suppliers and how these match the organizations expectations
  • Discover why comparing cloud providers on price is like comparing apples and oranges

Key questions answered

  • Who are the leading cloud providers in 2019/20?
  • Who has made significant progress since the last ODM?
  • What are the key capabilities that separate the leaders from the challengers?

Table of contents


  • Catalyst
  • Ovum view
  • Key findings

Market and solution analysis

  • Ovum Decision Matrix: Selecting a Cloud Services Provider, 2019–20
  • Market leaders
  • Market challengers

Market leaders

  • Market leaders: technology
  • Market leaders: execution

Vendor analysis

  • Alibaba (Ovum recommendation: Challenger)
  • ODM assessment
  • AWS (Ovum recommendation: Leader)
  • ODM assessment
  • Google (Ovum recommendation: Leader)
  • ODM assessment
  • IBM (Ovum recommendation: Challenger)
  • ODM assessment
  • Microsoft (Ovum recommendation: Leader)
  • ODM assessment
  • Oracle (Ovum recommendation: Leader)
  • ODM assessment
  • OVH (Ovum recommendation: Challenger)
  • ODM assessment
  • Rackspace (Ovum recommendation: Challenger)
  • ODM assessment
  • Tencent (Ovum recommendation: Challenger)
  • ODM assessment
  • Virtustream (Ovum recommendation: Challenger)
  • Emerging vendors
  • CloudSimple
  • Park Place Technologies
  • Tangoe

Vendor solution selection

  • Inclusion criteria
  • Exclusion criteria
  • Methodology
  • Ovum ratings


  • Methodology
  • Further reading
  • Author