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The OTT Messaging Forecast: 2020–24 forecasts registered users, monthly active users (MAUs), and traffic (text, picture, video) across mobile and fixed. These global forecasts cover 67 countries in eight regions.


  • Omdia expects COVID-19-related travel and social restrictions to drive significant growth in OTT messaging application traffic in 2020. Global total mobile messaging traffic will increase 49% year-on-year, to 94.9 trillion messages, from 82.7 trillion messages in 2019.
  • Omdia forecasts that total annual mobile OTT messaging traffic will more than double between 2019–24, increasing from 55.5 trillion messages in 2019 to 126.1 trillion messages in 2024.
  • Omdia forecasts that unique global mobile monthly active users (MMAUs) will increase from 4.09 billion in 2019 to 5.49 billion by 2024.

Features and Benefits

  • The OTT Messaging Forecast: 2020–24 will help clients to size the global OTT messaging market in terms of users and traffic.
  • These forecasts identify which countries and regions are the largest markets for OTT messaging users and traffic.
  • The forecasts will enable clients to compare the growth rate of OTT messaging users and traffic across different regions and markets.

Key questions answered

  • What impact will the COVID-19 pandemic have on OTT messaging traffic growth in 2020?
  • Which country has the most mobile monthly active users of OTT messaging?
  • Which country is generating the highest amount of OTT messaging traffic, across mobile and fixed?
  • How do OTT messaging traffic growth rates compare across regions and markets?

Table of contents


  • Introduction
  • Download 1: OTT Messaging Forecast: 2019–24