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Introduction

Progress identified at Oracle OpenWorld shows that Oracle has taken a coherent approach to developments that boost its omnichannel credentials.

Highlights

  • Oracle exhibits a high degree of organizational coherence by focusing on customer outcomes.
  • Developments in ERP, SCM, and HCM are also part of the coherent enterprise story that impacts omnichannel.
  • Oracle’s omnichannel credentials have been enhanced through the coherent application of machine learning fueled by data.

Features and Benefits

  • Evaluates Oracle's coherent approach to omnichannel customer engagement.
  • Discusses how machine learning can help enterprises deliver relevance at every customer interaction.

Key questions answered

  • What are the development highlights seen at Oracle OpenWorld 2017?
  • What relevance do the developments seen at Oracle OpenWorld have to omnichannel?

Table of contents

Ovum view

  • Summary
  • Oracle exhibits a high degree of organizational coherence by focusing on customer outcomes
  • Developments in ERP, SCM, and HCM are also part of the coherent enterprise story that impacts omnichannel
  • Oracle's omnichannel credentials have been enhanced through the coherent application of machine learning fueled by data

Appendix

  • Further reading
  • Author