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Conversion rate optimization (CRO) is the set of techniques for maximizing the desired response of visitors to a website.


  • Sentient Technologies has shown with Ascend that it is possible to make multiple changes in parallel and create an optimized design that is superior to the control design.

Features and Benefits

  • Learn how Ascend runs experiments across entire funnels using evolutionary algorithms to find the best performing combination of designs.
  • Understand what evolutionary computation is and how it can be used in optimization.

Key questions answered

  • What number of website visitors is this technology suitable for?
  • Can this tool optimize on multiple targets?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why put Sentient Ascend on your radar?


  • Background
  • Current position

Data sheet

  • Key facts


  • On the Radar
  • Authors