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This spreadsheet forecasts the installed base of augmented reality (AR) in mobile devices, broken down by platform (Google's ARCore or Apple's ARKit) for major regional and national markets.


  • Apple's early inclusion of ARKit on all its new smartphones will drive a quick uptake, with an addressable market of over 600 million expected by the end of 2018.
  • AR uptake on Android will be much slower due to the later roll out of ARCore and also Android's elongated software update process.

Features and Benefits

  • Evaluates the addressable market for augmented reality applications across 67 different national markets.
  • Compares the different uptake patterns across the main mobile platforms.

Key questions answered

  • Which markets will be most important for augmented reality?
  • How long will it take augmented reality to fully penetrate the Android installed base?

Table of contents


  • Introduction
  • Download 1: Mobile AR Forecast: 2017–22