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Introduction

Mobile screens have leapfrogged smart glasses and XR headsets in the race to bring AR to the mass market. The big platforms are fully behind it; mobile devices are being fully kitted out for it; and networks are moving to low-latency 5G. This report looks at how much revenue this market is generating, and which platforms, ecosystems, and territories will capture the biggest share.

Highlights

  • AR-enabled apps are not big direct-revenue earners for the app stores, but their contribution will be fast growing over the next five years. Much of the revenue they generate is either via ads or, off-store, through browser-based shopping. Most app store transacted revenue derives from games, but a growing number of nongaming AR apps are also extracting paid-download and in-app payments.
  • In 2019, gaming revenue will hog 94% of mobile AR revenue, compared to 72% for total apps. But gaming's dominance of AR revenue will gradually decrease.
  • Android will not catch up with iOS in terms of app store AR revenue until 2022, even though it will overtake iOS in the wider mobile apps market this year – because of the late kick-off of Google’s ARCore and the much slower rollout of OS updates across the Android installed base.

Features and Benefits

  • Find out which ecosystem will be generating the most app store transacted mobile AR revenue over the next five years.
  • Find out how the split between games and nongaming AR app revenue will evolve over time.

Key questions answered

  • Which app ecosystems will be generating the most app store transacted mobile AR revenue over the next five years?
  • How will the split between games and nongaming AR app revenue evolve over time?

Table of contents

Summary

  • Introduction
  • Download 1: Mobile AR App Revenue Forecast Report: 2019–24