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Ovum's 1H18 Location Platform Index is a tool that assesses and ranks the major vendors in the location platform market, with particular reference to the mapping and navigation space.


  • HERE has toppled Google to take top place. HERE has always scored well on the completeness of its offering, and its reach has steadily improved due to the range the verticals it addresses and its strong focus on its developer community.
  • Apple's decision to generate its own map data is significant, as to date it has been the only player among the leaders that does not have its own mapping data. Apple will need to ensure it keeps data fresh and supports the latest capabilities and innovations.
  • In the challenger segment, Mapbox has made particularly strong progress, placing it on the cusp of the leader segment.

Features and Benefits

  • Learn about the leaders and the disruptive players in the location platform market.
  • Understand what makes leading vendors stand out from the crowd.
  • Understand key trends in the industry, including autonomous driving, mobility services, and data marketplaces.

Key questions answered

  • Who are the platform leaders and what makes them stand out?
  • Which challengers are best positioned to move ahead?
  • What are the key trends and developments driving the market?

Table of contents


  • In brief
  • Ovum view
  • Key messages
  • Recommendations for vendors

Results summary

  • Ovum's Location Platform Index, 1H18

In-depth results

  • Leaders
  • HERE: 1H18 highlights and developments to watch
  • Google: 1H18 highlights and developments to watch
  • TomTom: 1H18 highlights and developments to watch
  • Apple Maps: 1H18 highlights and developments to watch
  • Challengers
  • Top four challengers: 1H18 highlights and developments to watch
  • Followers


  • Key changes to the index
  • Methodology
  • Further reading
  • Author