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As mobile data markets start to saturate, modern mobile tariff strategies are designed around keeping the customer.


  • This report examines prepaid, postpaid, and loyalty mobile tariff strategies, concluding that prepaid-to-postpaid migration strategies are hot in emerging markets.
  • Meanwhile, operators in developed markets grapple with charging in the lead-up to 5G mobile commercialization, with Korean operators launching "true" unlimited data plans with data buckets for friends and family.

Features and Benefits

  • Examines how YouTube video is emerging at the center of how to charge and monetize data and usage on mobile networks.
  • Looks at key emerging markets migration of operators' prepaid base to postpaid, as operators in Thailand, Indonesia, and Mexico attempt to lock down customers in contract subscriptions.

Key questions answered

  • How is YouTube content being added to mobile bundles?
  • What unique feature is part of Korean unlimited mobile plans?

Table of contents


  • Introduction
  • Download 1: Innovative Mobile Broadband Pricing Strategies: 2019