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Ovum’s data and forecasts for the global TV advertising market include a full update of detailed metrics including gross TV ad spend, net TV ad spend, free-to-air TV ad spend, and multichannel TV ad spend for 81 territories.


  • Global television advertising revenue will grow by 7.9% between 2017 and 2023.
  • Standout regions for growth over the next five years will be Central & Southern Asia (up 57%), Africa (up 47%), and Eastern Europe (up 34%).

Features and Benefits

  • Assess the prospects for free-to-air TV advertising and multichannel TV advertising on a country-specific, regional, and global scale.
  • Gain a deep statistical insight into how the TV advertising sector is faring against its competitors across the world.

Key questions answered

  • To what extent are digital alternatives hurting TV advertising revenue?
  • How is TV advertising revenue coping with the ongoing migration away from linear broadcasting?

Table of contents

Global TV Advertising

  • Introduction
  • Download 1: Global TV Advertising Forecasts, 2005–23