New legislation such as GDPR represents an opportunity for businesses to make positive, visible changes to the way they engage with customers.
- Businesses have lost a great deal of consumer trust, leading to poor performance and brand damage.
- Consumers now have the means to take control of their personal data.
- Businesses must be vocal and transparent about how they will safeguard consumer information and how they will improve the customer experience by doing so.
Features and Benefits
- Understand the changing dynamic of customer data privacy laws.
- Identify ways to better engage with customers over the issue of data security.
Key questions answered
- How will strict data privacy and security laws affect the customer relationship?
- What is the best way to engage with customers regarding data privacy issues?
- How can businesses benefit from changing their customer data dialog?
Table of contents
Recommendations for enterprises
Recommendations for vendors
Businesses have lost a great deal of consumer trust
One bad experience is all it takes
Relationships are founded on trust
Consumers now have the means to take control of their personal data
Laws ensure individuals' data ownership
Early results are positive
Businesses must be vocal and transparent
Compliance is not enough
Involve the customer