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Introduction

This report looks into the effects of the COVID-19 crisis on mobile app ecosystems. How are app-store owners and app publishers doing? What will be the mid- and long-term effects of the ongoing crisis?

Highlights

  • The apps world has seen both winners and losers during the crisis, but the app stores have come out winning.

Features and Benefits

  • Find out how the app stores are faring in the COVID-19 crisis and what their fate will be over the next few years.
  • Find out which app publishers have done well or badly out of the COVID-19 crisis, and what their prospects are post-lockdown.

Key questions answered

  • How are the app stores faring in the COVID-19 crisis and what will their fate be over the next few years?
  • Which app publishers have done well or badly out of the COVID-19 crisis, and what are their prospects post-lockdown?

Table of contents

Omdia view

  • Summary
  • The apps world has seen both winners and losers during the crisis, but the app stores have come out winning
  • Long term, all apps are likely to suffer from the post-lockdown recession that will grip the world
  • Figure 1: Covid-19’s impact on mobile app growth, both revenue and downloads
  • Post lockdown, app publishers should double down on user engagement, and app-store owners should give more back

Appendix

  • Further reading
  • Author