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Ovum's data and forecasts for the Central and Eastern Europe region include a full update of detailed metrics including pay-TV revenues, ARPU, operator forecasts, 4K/UHD, and on-demand revenues for 14 countries.


  • Pay-TV penetration in the Central and Eastern European region continues to grow, reaching 65% of TV homes by the end of 2022.

Features and Benefits

  • Assess what segments of pay-TV are headed for growth in period to 2022.
  • Evaluates the potential for pay-TV to withstand challenge from OTT video.

Key questions answered

  • What are the drivers feeding the growth of the Eastern European TV market in the next five years?
  • How will the Eastern European TV market develop over the next five years?

Table of contents


  • Introduction
  • Download 1: Central and Eastern Europe: Pay-TV & FTA Forecasts to 2022