Planning for an IPO in the near future, Canonical has defined a new strategy centered around an alliance with the hyperscale cloud providers, helping it to compete with the enterprise IT majors.
- Canonical is now profitable and planning an IPO, but it needs a new strategy to support scaling up without losing its technology focus.
- The new strategy concentrates on an alliance with the hyperscale cloud providers.
- The hyperscalers are likely to become an increasingly large proportion of Canonical's business, with consequences for other partners.
Features and Benefits
- Assesses Canonical's new cloud strategy.
- Learn how the Ubuntu maker is managing the tension between its role as a software vendor and an MSP.
Key questions answered
- How does Canonical intend to monetize the vast numbers of Ubuntu VMs in the public cloud?
- Does the choice of partners align with enterprises' public cloud usage?
Table of contents
The hyperscale cloud providers as a channel
As the industry consolidates, Canonical seeks a strategy to avoid the managed services trap
The challenge ahead: maintaining a clear technology lead, managing the cloud provider relationships