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Planning for an IPO in the near future, Canonical has defined a new strategy centered around an alliance with the hyperscale cloud providers, helping it to compete with the enterprise IT majors.


  • Canonical is now profitable and planning an IPO, but it needs a new strategy to support scaling up without losing its technology focus.
  • The new strategy concentrates on an alliance with the hyperscale cloud providers.
  • The hyperscalers are likely to become an increasingly large proportion of Canonical's business, with consequences for other partners.

Features and Benefits

  • Assesses Canonical's new cloud strategy.
  • Learn how the Ubuntu maker is managing the tension between its role as a software vendor and an MSP.

Key questions answered

  • How does Canonical intend to monetize the vast numbers of Ubuntu VMs in the public cloud?
  • Does the choice of partners align with enterprises' public cloud usage?

Table of contents

Ovum view

  • Summary
  • The hyperscale cloud providers as a channel
  • As the industry consolidates, Canonical seeks a strategy to avoid the managed services trap
  • The challenge ahead: maintaining a clear technology lead, managing the cloud provider relationships


  • Methodology
  • Further reading
  • Author