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AI is perhaps the biggest trend in technology in a generation, and continues to generate intense interest and excitement. Ovum's client base is no exception, with rising enquiries seeking to explore the technology and its value.


  • This report will help organizations exploring the value of AI adoption by setting out some of Ovum's, and our sister firm Tractica's, thought leadership and practical advice for enterprises, service providers, and vendors of technology alike.

Features and Benefits

  • Explores AI technology, services, and markets with unique viewpoints from key Ovum and Tractica analysts across our research practices.
  • Assesses the impact and opportunities of AI technologies for enterprises, service providers, and technology vendors.

Key questions answered

  • Which technologies, tools, and services are shaping the AI market?
  • Where and how is AI being applied to solve real enterprise requirements?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages
  • Recommendations for enterprises
  • Recommendations for service providers
  • Recommendations for technology vendors

The ML tools market has mushroomed: Ovum segments the market

  • Segmenting the ML tools market

The services component of AI application must not be underestimated

  • Service providers are putting automation and AI to use
  • Enterprises' progress with AI requires an experimental approach
  • Progress is services dependent until more AI is productized

Sizing the AI market opportunity

  • Complex dynamics of the AI market
  • Pressure and opportunities

Using AI to address growing network complexity

  • AI is critical to addressing growing complexity in CSP networks
  • CSPs and their vendors are actively rolling out AI
  • Appetite for AI will increase with focus on driving proactive operations

Enterprises will buy, build, and join up AI to transform cost savings into disruption

  • The biggest thing in business computing, since business computing
  • AI is productivity gains today, transformative change tomorrow
  • More than the sum of their parts; the future of bigger gains with AI

China telcos have been keen on AI

  • Commitment to internal innovation…
  • Customer service has seen significant AI adoption
  • Further areas are also in progress
  • More AI achievements can be expected from China telcos
  • "5G + AI" will be a perfect match for China telcos, but challenges must be addressed

Consumer AI is rich, rapidly expanding, and hugely challenging

  • Consumer AI spans complex terrain that is hard to navigate
  • A growing spectrum of AI-infused or capable devices
  • AI is enriching consumer services and use cases on multiple levels
  • Digital assistants: a locus for the AI good, the bad, and the ugly
  • The next wave for consumer AI


  • Methodology
  • Further reading
  • Authors