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Among the six most significant service providers in the US, AT&T ended 2017 with the largest subscription base of combined mobile, fixed broadband, and pay-TV customers, with 181.4 million.


  • The fastest-growing telecoms and media segment in the US is mobile, where T-Mobile led in net adds in 4Q17.
  • Pay-TV segment declines continued across the board in 4Q17, except for a 2,000-subscription gain by Charter.
  • Blended ARPU continues to decline for US operators tracked, consistent with price competition in the market. In 4Q17, AT&T experienced the biggest quarterly fall, while T-Mobile saw the smallest decline.

Features and Benefits

  • Evaluate the US mobile subscription forecast by operator, the broadband forecast by technology, and the video forecast by traditional TV and OTT.
  • Compare major metrics for the leading six operators across mobile, broadband, and TV in the US.
  • Evaluate recent pay-TV trends in the US.

Key questions answered

  • How can broadband help reduce the triple-cord-cutting threat?
  • Who is the mobile leader in subscription growth?
  • What are the trends in mobile ARPU and service revenues?

Table of contents


  • In brief
  • Ovum view

Analysis of 4Q17 Ovum Forecaster data

  • Major trends in US telecoms and media markets
  • Ovum forecasts trends for US service providers in fixed broadband, pay TV, and mobile


  • What leading service providers should do for growth


  • Further reading
  • Author