skip to main content


This report details Facebook's major strategies for 2020 and provides recommendations for how content providers, technology vendors, and service providers and platforms can take advantage of Facebook's plans.


  • Facebook will use "real" news to take on "fake" news ahead of the 2020 US elections. Facebook will try to avoid regulation by adding news content from traditional, and therefore trusted, news providers.
  • Integrating Facebook's messaging branding and infrastructure will open doors for rival platforms. Gen Z will not want their parents to be able to message them using what they see as a teen-friendly platform.

Features and Benefits

  • Assesses Facebook's plans for 2020.
  • Explains how Facebook's strategies can be used to grow your own revenue.

Key questions answered

  • How will Facebook grow ARPUs?
  • How can businesses benefit from Facebook's 2020 plans?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for service providers and platforms
  • Recommendations for content providers
  • Recommendations for technology vendors

Facebook stamps its brand on messaging apps

  • Facebook's messaging apps will be now clearly marked "From Facebook"
  • Rival messaging apps can entice Gen Z users away from Facebook services

Facebook will use "real" news to take on fake news ahead of 2020 US elections

  • Facebook will add a News tab featuring content from traditional news publishers and broadcasters
  • Traditional news sources can take advantage of Facebook's need to improve its reputation for news

Facebook uses Calibra to swell minuscule payments ARPU

  • Payments is an underdeveloped revenue stream for Facebook
  • In the face of slowing MAU growth, Facebook needs to drive ARPU to grow revenue


  • Methodology
  • Further reading
  • Author