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Introduction

This report explores the top three trends shaping the media and broadcast technology landscape in 2019, and how enterprises' ICT spending will be directed toward digital supply chains, the protection of media assets, and social platforms.

Highlights

  • The migration of the unified content supply chain to IP will gain momentum in 2019.
  • Preventing single media asset revenue leakage will be a core business priority.
  • Social-first strategies will continue to grow.

Features and Benefits

  • Analyzes the trends that will shape the media and broadcast technology landscape in 2019.
  • Identify the opportunity for vendors with strong media distribution capabilities across the content supply chain.

Key questions answered

  • What drivers will influence media and broadcast technology spending in 2019?
  • How will cloud TV and video platform services help to address business challenges in the media and broadcast segment in 2019?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for ICT service providers
  • Recommendations for vendors

The migration of the unified content supply chain to IP will gain momentum in 2019

  • Migrating the content supply chain to IP is essential to compete with pure-play, digital-born enterprises
  • The cloud TV and video platform is at the core of this migration

Preventing single media asset revenue leakage will be a core business priority

  • Increased IP theft and the need to lower TCO are the core drivers of TV and video anti-piracy services adoption
  • The global TV and video anti-piracy services segment will reach $1.6bn in 2019

Social-first strategies will continue to grow

  • Social platforms allow greater reach and scalability, helping to increase key revenue metrics
  • Niche E2E social content supply chain solutions will witness a surge in spending

Appendix

  • Methodology
  • Further reading
  • Author