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Tony Gunnarsson

Principal Analyst, Pay-TV and OTT Video

Country Sweden

Experience 12+ years

tony-gunnarsson-new
Tony Gunnarsson is a principal analyst at Omdia. His expertise lies in premium online video streaming, covering everything from Netflix to iTunes.

Responsible for Omdia's global OTT video forecasting, Tony is an authority on the global development of Netflix and Amazon and the increasingly mature online video subscription market.

 

Tony joined Omdia, formerly Ovum, in 2014 as an analyst in the TV practice. He currently heads up Omdia's global OTT video research and forecasting, focusing on OTT video subscription services and the online future of TV.

 

Prior to joining Omdia, Tony was a senior analyst at IHS Media (formerly Screen Digest), where he covered Home Entertainment, focusing on the transition from physical formats to online platforms.


Analyst Articles

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  • Hooq market share total subscribers

    Media & Entertainment

    Hooq’s demise shows that OTT video can no longer be a side business

    The closure of Asian streaming service Hooq is a reminder that OTT video is an incredibly difficult business, and reminds us that the history of the internet is one littered with failed video services.

  • Hooq’s demise shows that OTT video can no longer be a side business

    Media & Entertainment

    Hooq’s demise shows that OTT video can no longer be a side business

    The closure of Asian streaming service Hooq is a reminder that OTT video is an incredibly difficult business, and reminds us that the history of the internet is one littered with failed video services.

  • Disney and Apple services will kick-start a second era of OTT video

    Media & Entertainment

    Disney and Apple services will kick-start a second era of OTT video

    The arrival of high-profile next-generation OTT video subscription services from Disney, Apple, and others suggests the next decade will bring a new era for OTT video.

  • SLIN overtakes SVOD as the overall number of services stabilizes

    Consumer and Entertainment Services

    SLIN overtakes SVOD as the overall number of services stabilizes

    With SLIN services overtaking SVOD globally, the 2016 spike in streaming services is unlikely to be repeated. Instead, the rate of service closures may spike in the early 2020s as domestic/regional services struggle to compete with stronger US SLINs.

  • Data Snapshot: OTT video forecast, 2018-23

    Forecaster, Consumer and Entertainment Services

    Data Snapshot: OTT video forecast, 2018-23

    29 Oct 2018 by Tony Gunnarsson Provided by Forecaster | Consumer & Entertainment Services

  • What if OTT video is not simply a cheaper alternative to pay TV?

    Consumer and Entertainment Services

    What if OTT video is not simply a cheaper alternative to pay TV?

    Across a handful of mature markets, there are now more subscriptions to services delivered solely over the top (OTT) of the internet, such as Netflix, Amazon, and Hulu, than there are pay-TV subscriptions. The good news for pay-TV operators is that there is significant overlap between OTT video and pay TV.

  • SLIN: Subscription-based linear OTT streaming

    Service Provider Markets, Digital Consumer Insights, Forecas...

    SLIN: Subscription-based linear OTT streaming

    SLIN addresses the proliferation of subscription-based OTT video services based on a linear streaming, as opposed to an on-demand, viewing experience. The difference between SLIN and SVOD is akin to that between watching a TV channel where shows are aired according to a schedule, and watching a chosen show (or box set) from a catalog at the time of one's choosing.

  • TV Connect - Issue 2

    Service Provider Markets

    TV Connect - Issue 2

    Ovum's roundup of events and announcements from the first couple of days of the TV Connect 2017 event.