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Eden Zoller

Principal Analyst, Smart Living

Country UK

Experience 26+ years

Eden Zoller has been immersed in digital media for around 20 years and has a deep understanding of mobile dynamics and digital service providers. Her focus is on service strategy, monetization, competitor analysis, and future trends. Eden's specialist areas include artificial intelligence (AI) in the consumer services domain, digital commerce, data monetization, data privacy, and location services.

Recent initiatives driven by Eden include the development of an AI maturity assessment model, an evaluation of consumer services and data monetization in connected cars, an assessment of AI powered digital assistants, and Omdia's ongoing location platform index and mobile payments forecasts.


This broad topic knowledge combined with deep-dive analytical expertise means that Eden can provide a holistic view of the digital services and commerce landscape, in both the mature and emerging markets. In addition, Eden has managed workshops, consultancy projects, and surveys in the above areas, providing tailored advice and market intelligence.


Eden's expertise means she is a frequent media commentator and speaker at industry events, which have included Mobile World Congress, Miptv, TM Forum, CTIA, MEF, and the MMA. Eden has been a judge for the GSM's Mobile Global Awards for the past five years.


Eden has occupied a variety of roles during her tenure at Omdia (formerly Ovum). Highlights includes establishing Ovum's pioneering Wireless Multimedia advisory service, which under Eden's leadership became one of the company's most successful services of its kind.


Prior to joining Omdia, Eden was an editor and journalist with several respected industry titles, including the Financial Times newsletters.

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