AI is being used to powerful effect in addressing immediate pain points and longer-term issues caused by COVID-19.
Principal Analyst, Smart Living
Experience 26+ years
Recent initiatives driven by Eden include the development of an AI maturity assessment model, an evaluation of consumer services and data monetization in connected cars, an assessment of AI powered digital assistants, and Omdia's ongoing location platform index and mobile payments forecasts.
This broad topic knowledge combined with deep-dive analytical expertise means that Eden can provide a holistic view of the digital services and commerce landscape, in both the mature and emerging markets. In addition, Eden has managed workshops, consultancy projects, and surveys in the above areas, providing tailored advice and market intelligence.
Eden's expertise means she is a frequent media commentator and speaker at industry events, which have included Mobile World Congress, Miptv, TM Forum, CTIA, MEF, and the MMA. Eden has been a judge for the GSM's Mobile Global Awards for the past five years.
Eden has occupied a variety of roles during her tenure at Omdia (formerly Ovum). Highlights includes establishing Ovum's pioneering Wireless Multimedia advisory service, which under Eden's leadership became one of the company's most successful services of its kind.
Prior to joining Omdia, Eden was an editor and journalist with several respected industry titles, including the Financial Times newsletters.
Eden Writes For
Consumer and Entertainment Services
There is a tendency to assess AI in terms of how it can improve elements of the consumer commerce journey, rather than how AI can enhance the journey as whole. But the full impact of AI on commerce touches every part of the consumer commerce journey.
Omdia - Artificial Intelligence
This paper is designed to support CSPs with insights and actionable advice on how to maximize the AI opportunity.
Consumer and Entertainment Services, Internet of Things, Ent...
The benefits of increasing connectivity and advances in AI can only be realized if service providers and other stakeholders treat data privacy as a long game and plan now for the challenges ahead.
Consumer tech and OTT and e-commerce players are putting enormous effort and investment into AI-powered assistants. The front runners are Amazon Alexa, Apple’s Siri, Google Assistant, Microsoft Cortana, Samsung Bixby, Alibaba’s AliGenie, and Duer from Baidu.
Internet of Things
As the number of connected passenger vehicles continues to grow, the connected car ecosystem is starting to generate data from a wide variety of complementary sources.