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The dynamic nature of service provider markets makes insightful, robust predictions essential to considered decision-making.

Benefit from a complete market view

As markets converge and service bundling becomes mainstream, organizations require a consistent view of demand across all of their markets. Ovum now provides integrated 5-year forecasts with a complete telecoms and media market perspective giving a detailed view by country, technology and industry. These combined forecasts for fixed, mobile and pay TV services are available for 67 territories.

We track over 1,000 individual metrics including connections, unit sales, revenues, capex, traffic, technology and events across enterprise and consumer markets. Our more than 100 forecasts lead the market and we have the single largest repository of country data with coverage for 220 territories.


An integrated approach to delivering robust results

We believe forecasts should be prepared as part of a collaborative process involving both quantitative and qualitative analysis. Our forecasting methodology has been developed to optimize the inputs from a variety of sources including:

  • regional and industry analyst domain experts with deep expertise and experience

  • a centralized, dedicated team of six analysts that specializes in forecasting techniques, business modelling, and financial analysis

 Integrated Forecast Approach | Ovum




Ovum's forecast methodology

Forecast Methodology | Ovum


Forecast scope

Define the metrics, geographies and time horizon (quarterly to five years)

2 Market mind-map

Understand the addressable market and market ecosystem: players, roles, drivers and inhibitors of growth

3 Data collection

Define the granularity of operational, financial, socio-economic and demographic inputs

Model design

Design the blend of casual, time-series and judgemental modelling


Initial forecasts are validated via internal and external benchmarking