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Make the best B2B technology purchases.


New ICT products and services enter the market every day, while established solutions constantly evolve. When buying a new technology, it can seem as if you’re facing a black hole of information. To meet your unique business needs, you need a clear view of available technologies, expert insight into which vendors can meet your requirements, and real-world user feedback.



Our newly launched Omdia vendor selection reports can help you answer key questions:


  • Who are the leading companies selling into my industry?
  • How do their solutions compare, in terms of technical capabilities and user experience?
  • Who would be the easiest partner to work with?
  • Which one meets my technical needs?
  • What has been the experience of companies like mine?
  • Who can meet my current requirements, but also meet my future needs?

Vendor Selection Reports 

Omdia helps to inform, guide, and optimize your technology purchase decisions. To this end, we offer three different types of vendor selection reports:



Omdia Universe reports and graphs

OMDIA UNIVERSE - Choose a stellar technology partner 

Universe places customer experience at the heart of the evaluation. Our most in-depth reports, they combine Omdia’s independent expert research with real-world user feedback from TrustRadius, to compare vendors in terms of their solutions’ capabilities, user experience, and market presence.

Being part of Informa Tech and through our partnership with TrustRadius, we have access to thousands of tech buyers and vendors across hundreds of markets, allowing us to gauge customer experience in a unique way in these reports.

Universe uses visual graphs so that buyers can quickly identify vendors as falling into one of three categories: Leader, Challenger, or Prospect. This makes it easier for buyers to make informed decisions, based on their needs.


Download the full schedule of Universe reports

Learn more about licensing Omdia reprints



OMDIA MARKET RADAR - Navigate emerging technology markets at light speed


These reports offer a lighter, more capabilities-based approach to vendor selection. Because the technologies they cover are relatively new, the reports focus less on user experience and more on vendors and their capabilities, enabling you to compare vendors by their solution’s pricing, performance, maturity, customer support and much more.





Omdia Market Radar report and graph


Omdia on the Radar report and graph




OMDIA ON THE RADAR - Align your future with the rising stars of the tech universe


These reports offer analysis of new solutions and vendor dynamics that are disrupting the tech sector. They feature businesses that are on our radar and, we think, should be on yours.







Are you a technology vendor? 


Use Omdia vendor selection reports to:

  • Articulate your value proposition in the tech landscape
  • Support your go-to-market messaging with independent, third-party recognition
  • Further engage with your customers and prospects as a trusted partner, and reliable source of technology research
  • Arm your sales team with relevant and credible materials to use at meetings and events
  • Amplify your message to targeted audiences within the Informa Tech group


Are you a technology buyer? 


Use Omdia vendor selection reports to:

  • Identify the leading companies selling into your industry 
  • Compare solutions in terms of technical capabilities, user. experience and a vendor's market presence
  • Understand the key capabilities to add to your RFP
  • Choose a partner that can meet the company's technical needs today and tomorrow 
  • Understand what the user experience of similar companies has been


Enterprise, government and educational organizations can access our complete vendor selection research and much more by:

Learn more about our reprint and licensing opportunities, or purchase a vendor selection research subscription or a single report.



Contact us


Why use Omdia to support your vendor selection decisions? 

Only Omdia can connect the dots across the entire technology value chain - from silicon to subscribers.


Why use Omdia for vendor selection

View the Omdia Universe factsheet 

Use the full-screen function to view the Omdia Vendor Selection booklet below or download the pdf and read at your convenience.