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Internet of Things

IoT technologies, integrated with emerging big data tools and applications, are creating significant disruption to processes, customer relationships, and business models, presenting service providers with a major market opportunity


Ovum’s IoT market research enables you to size the market, assess technology adoption and uncover revenue opportunities. Ovum covers the consumer side of IoT – smart home, activity trackers, smart clothing, appliances, etc. – and the enterprise side of IoT – M2M connections by industry sectors such as manufacturing, healthcare, transport, etc.


Watch our latest video on IoT with Alexandra Rehak, Practice Leader - Internet of Things.




Understand and capitalize on the emerging IoT opportunity


The Internet of Things research services enable:

  • Identification of your optimal position in the IoT value chain and ecosystem
    Ovum’s IoT analysis and forecasts enable technology and service providers to prioritize their target market segments, leverage their particular strengths, and evaluate build-vs-buy-vs-partner options. 

  • Development of successful, informed product and services strategies
    Our trackers and reports provide examples, case studies and recommendations, whether providers are looking to offer full end-to-end solutions, focus on a few layers of the stack or target specific verticals.

  • Building your go-to-market strategies that cut through the IoT hype
    Ovum’s market research provides a detailed view on IoT market gaps, customer pain points and best-practice marketing/channel strategies, to help providers sharpen and communicate their unique value.  


Visit our 2020 research agenda to find out more.

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