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Consumer & Entertainment Services

Consumer adoption of digital content and entertainment is rapidly evolving, but monetizing them remains a major challenge for players across the value chain. New opportunities abound, but how do you know which ones are right for your organization?

 

Ovum’s powerful combination of market-tracking, forecasting, and analysis enable you to quantify and understand the broad range of consumer services and entertainment opportunities. Our expert analysts work with colleagues across the firm to get a full picture across the wider telecommunication, media and technology industries. 

 

Watch our latest video to hear from our Consumer & Entertainment Services Research Director, Rob Gallagher.

 

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Global market data and research on changing consumer attitudes to entertainment and digital services

consumer digital provider revenue

Consumer and Entertainment services enables you to:

  • Gain a better understanding of your target markets
    Determine which entertainment and consumer services market segments to prioritize using in depth market data and research.  Analyze predicted changes in growth rates for devices and services to separate hype from reality. 

  • Drive innovation in your company
    Develop compelling products and services based on consumer behavior data, market trackers, and services provider benchmarks. Understand how new technologies will create new markets and enable new business models that impact existing markets.

  • Optimize your go-to-market initiatives
    Stay ahead of the competition, by understanding where and how new entrants, service providers and established vendors are launching new products and services.  Determine when to compete, partner or co-exist.  

 

Visit our 2020 research agenda to find out more.

Latest research

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  • Digital Consumer Services
  • Enterprise IT Verticals
  • Media & Entertainment
  • Service Provider Markets
  • Media Delivery
  • Enterprise Technology
  • IoT Technologies & Strategies
  • Service Provider Enterprise
  • Service Provider Infrastructure
  • Cloud & Data Center
  • Intelligent Automation Technology
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  • COVID-19 presents esports with opportunity amid adversity

    Consumer and Entertainment Services

    COVID-19 presents esports with opportunity amid adversity

    Esports competition is booming during the COVID-19 pandemic and is seeing an uptake in viewership

  • Research Agenda 2019

    Consumer and Entertainment Services, Content Marketing, Digi...

    Research Agenda 2019

    Welcome to our 2019 Research Agenda which sets out the topics and themes our 150 strong analyst and consultant team will be focusing on in the coming year.

  • Customer care and commerce on chat apps is a win-win-win scenario

    Consumer and Entertainment Services

    Customer care and commerce on chat apps is a win-win-win scenario

    Online consumers in China, Japan, and South Korea regularly use chat apps to interact with their service providers, but Ovum’s Digital Consumer Insights 2019: Asia Pacific reveals that an increasing number of online consumers in Indonesia, Malaysia and Thailand would like to do the same.

  • 2020 Trends to Watch - Consumer and Entertainment

    Consumer and Entertainment Services

    2020 Trends to Watch - Consumer and Entertainment

    A selection of reports and forecasts for 2020 Trends to Watch from our Consumer and Entertainment team, such as: Esports Consumer AI Video Gaming 5G Telco-Bundled Media

  • 2019 Trends to Watch

    Consumer and Entertainment Services

    2019 Trends to Watch

    AI is an undoubted work in progress. Feeling the impact of AI – from its early days at the dawn of the modern computer, through today and its integration into devices, apps, and the networks that connect them and that we use every day – has been a long time coming.

  • AI in commerce must be treated in a holistic, joined-up manner

    Consumer and Entertainment Services

    AI in commerce must be treated in a holistic, joined-up manner

    There is a tendency to assess AI in terms of how it can improve elements of the consumer commerce journey, rather than how AI can enhance the journey as whole. But the full impact of AI on commerce touches every part of the consumer commerce journey.

  • Facebook takes up carrot and stick to address data privacy and security

    Consumer and Entertainment Services

    Facebook takes up carrot and stick to address data privacy and security

    Data privacy and security remain ongoing challenges for Facebook across its messaging and social portfolio, and the company is introducing technologies and policies that give users more transparency over their data and control over how it is used.

  • FAANG OTT video domination set to continue despite flurry of new service launches

    Consumer and Entertainment Services

    FAANG OTT video domination set to continue despite flurry of new service launches

    Facebook, Apple, Amazon, Netflix and Google brace for the arrival of Disney, Apple, HBO, Discovery and NBC in the global battle for direct-to-consumer video supremacy.

  • Six 5G pricing models emerge, but complexity should be avoided

    Consumer and Entertainment Services

    Six 5G pricing models emerge, but complexity should be avoided

    There is huge variation within 5G operators' pricing strategies and some are not yet following the golden rules of pricing – keep it simple, and factor in the upsell.

  • Broadband service providers must prepare for a 100Mbps+ world

    Consumer and Entertainment Services

    Broadband service providers must prepare for a 100Mbps+ world

    Over the next five years consumer broadband will continue to drive revenue growth for the telco industry with a CAGR of 3% – largely pushed by a continual, albeit gradually slowing, growth in subscriptions.

  • "All your TV in one place." Really?

    Consumer and Entertainment Services

    "All your TV in one place." Really?

    Apple and Sky are just a couple of the big names promising to deliver this simple concept: a single place to find, discover, and watch all the TV and video you could ever want or need. How hard could it be?

  • Unified Digital Data and Cognitive Services (AI) Vital to Build Tomorrow's Third-Wave TV Experiences

    Consumer and Entertainment Services

    Unified Digital Data and Cognitive Services (AI) Vital to Build Tomorrow's Third-Wave TV Experiences

    Rapidly evolving and continuously changing digital audience preferences and supporting technology innovations such as cognitive services (AI), Internet of Things (IoT), mobile and digital assistants, and automation have been instrumental in the gradual shift of the TV...

  • Disney's pivot streams into focus

    Consumer and Entertainment Services

    Disney's pivot streams into focus

    Disney+ is launching at roughly the same time as two other notable streaming services: HBO MAX and Apple TV+, all of which are motivated by the impact Netflix. Ovum believes that Disney's go-to-market strategy is currently the most compelling.

  • TV Reports and Forecasts

    Consumer and Entertainment Services

    TV Reports and Forecasts

    A selection of our TV reports and forecasts from our Consumer and Entertainment pillar. 

  • SMS: an oldie but still a goodie for B2C messaging

    Consumer and Entertainment Services

    SMS: an oldie but still a goodie for B2C messaging

    If the only constant in the world is change, then the continued use of voice, email, and SMS as tools for businesses to interact with consumers is bucking the trend.

Meet the team

Analyst

Maria Rua Aguete

Executive Director, Media and Service Providers & Platforms; Technology Fellow UK 20+ years experience
Specialities include Media and Technology, TV Media, TV and Online Video
Products covered Consumer and Entertainment Services