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How to win: Exploiting the growth opportunities


Ovum enables our customers to go-to-market to exploit identified opportunities by advising on: Market demand, how it is changing, and what is on the road to becoming a digital enterprise The competitive environment and how others are supplying the market

The strengths and competencies necessary to claim a position in the market ahead of the competition. Potential future partners who can enable the exploiting of growth opportunities. Our market, competitor and channel insight gives our customers the bespoke, actionable insight necessary for them to achieve commercial success.

Latest research

  • All Categories
  • Digital Consumer Services
  • Enterprise Technology
  • IoT Technologies & Strategies
  • Media & Entertainment
  • Service Provider Markets
  • Enterprise IT Verticals
  • Intelligent Automation Technology
  • Media Delivery
  • Service Provider Enterprise
  • Service Provider Infrastructure
  • Cloud & Data Center
All Categories

Relevant products


Market Opportunity Assessment

Find and seize business opportunities, and make informed strategic decisions with our business opportunity assessments.


Content Marketing

Raise awareness of your position in the market and build influence with stakeholders.


Sales Effectiveness

Empower your salesforce with insight into customer preferences and evolving spending patterns.

Meet the team


Adam Etherington

Principal Analyst Digital Enterprise Services Australia 21+ years experience
Specialities include Cloud, Enterprise Services, Managed Services, Service Provider
Products covered Enterprise Decision Maker, Enterprise Services, Enterprise IT Strategy and Selection, Go-to-Market Strategy, ICT Enterprise Insights 2019-20

Matt Sauer

Principal Consultant UK 12+ years experience
Specialities include Consulting, IT, Service Provider
Products covered Go-to-Market Strategy, Enterprise IT Strategy and Selection, Sales Effectiveness, Enterprise Technology IT, Market Opportunity Assessment

Roz Parkinson

Principal Analyst Enterprise Networks UK 10+ years experience
Specialities include Enterprise Services, Service Provider Strategies, Software Defined Networking
Products covered Enterprise IT Strategy and Selection, Go-to-Market Strategy