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Latest Insights

Bringing you our most recent insights from across the interconnected technology, media and telecommunications landscape from our team of expert analysts.

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Service Provider Markets

LightReading: Europe's 'Big Data' Rules Favor Internet Giants

23 Mar 2020

Europe's strict regulation of network operators stops them from launching the same services that Internet giants such as Google and Facebook can provide, a senior executive for the region's biggest cable operator told attendees at Ovum's Digital Futures event in London on Tuesday.

Consumer and Entertainment Services

Yahoo Tech: An iPhone made in America? Not that simple

By Ronan De Renesse 23 Mar 2020

As US President Donald Trump pushes hard for goods to be "made in America," how realistic is it to expect Apple to stop manufacturing its iconic devices in China?

Enterprise IT Strategy and Selection

College Back To School Prep Offers Glimpse Into The Future

23 Mar 2020

When college students head back to school this fall, most will bring along a laptop to take notes in class, a desktop computer to do homework in their dorm rooms, a smartphone to stay in constant communication, a TV that connects to the internet, and a couple of gaming devices just for fun.


Africa set to top 1 billion mobile internet connections in five years

04 Mar 2020

Africa set to top 1 billion mobile internet connections in five years

Consumer and Entertainment Services

The streaming war

By Ed Barton 27 Nov 2019

Publisher CNBC

Ovum chief analyst, Ed Barton, on CNBC discussing the intensifying streaming war, stating "The next five years will be spend, spend, spend for streaming services."

Consumer and Entertainment Services

Broadband World News - Smart Home

By Michael Philpott 23 Oct 2019

Publisher Broadband World News

At the Broadband World Forum in Amsterdam, Michael Philpott, senior practice leader of Ovum's Consumer Services team, outlines the key developments in the smart/connected home market, with security, analytics and in-building coverage high on the list.

Consumer and Entertainment Services

Inside Google Stadia

By George Jijiashvili 17 Oct 2019

Publisher Wired

George Jijiashvili, senior analyst at tech research giant Ovum, has reservations about the technology, especially when it comes to latency and lag. “Most of what Google is promising is possible and deliverable, but there are three or four pain points that will take a few years to be ironed out,” he says. “The biggest one is networks – they can open up new data centres closer to hubs, but most of the networks users are receiving are low quality, and were put in place to transfer voice or small packets of data.”

Consumer and Entertainment Services

VR champions insist technology is a winner despite slow start

By George Jijiashvili 17 Oct 2019

Publisher The Times

The slow uptake of the devices reflects a “classic chicken and egg situation”, according to George Jijiashvili, a senior analyst at Ovum and VR expert.

Consumer and Entertainment Services

How podcasts went from unlistenable to unmissable

By Georgina Howes 26 Sep 2019

Publisher BBC

Georgie Howes, a consultant at market research firm Ovum, says British series My Dad Wrote a Porno also helped raise awareness. Launched in 2015, it quickly became a hit, going on to have more than 180 million downloads. "That was the point at which the advertisers started to catch on to [podcasts'] value,"

Internet of Things

The Internet of Things will bring the internet's business model into the rest of the world

By Alexandra Rehak 12 Sep 2019

Publisher The Economist

At an iot conference in London earlier this year, companies from tvh, a Belgian firm that makes forklifts and industrial vehicles, to abb, a Swedish heavy engineering firm, were lining up to describe the benefits of what Alexandra Rehak, an iot expert at Ovum, a firm of analysts, describes as “servicisation”.