skip to main content


The World Cellular Handset Tracker (WCHT) tracks smartphones on sale via operators’ online stores across 63 operators in Ovum’s 20 tier 1 countries. This report examines the major trends seen in the WCHT.


  • The bundling of handsets with service contracts is still a very popular sales model, particularly in Western Europe and the Middle East where it is more common than device financing schemes.
  • Xiaomi making strides with European operators and is now sold by 73% of the European operators examined.

Features and Benefits

  • Analyzes the different handset offerings across major operators in the most important markets
  • Examines the different handset portfolios of the various handset brands and the price tiers that each brand likes to sell in.

Key questions answered

  • How does the total cost of ownership for smartphones vary by region?
  • Where are smaller smartphone displays most popular?

Table of contents


  • Introduction
  • Download 1: World Cellular Handset Tracker Report: 3Q19