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Today, many CSPs are focused on cost transformation to improve financial performance. However, a more fundamental transformation will be required: a shift from a volumetric revenue model to customer experience-based revenue models.


  • The most profound impact of 5G is perhaps not the promise of consistent peak speed >1Gbps, low radio latency, or network slicing but in being the catalyst for an industry structural reset and shift to experience-based products and marketing.

Features and Benefits

  • Assesses the sustainability of traditional CSP value marketing in a 5G world.
  • Distinguishes the respective roles of service and infrastructure in the future CSP industry.

Key questions answered

  • Why are CSPs struggling to maintain ROI?
  • What approaches to product innovation and pricing are needed to maintain CSPs' ROI in the future?

Table of contents

Ovum view

  • Summary
  • CSPs need a business model revamp
  • What should market players do?


  • Further reading
  • Author