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The wearables market is experiencing a significant slowdown in terms of innovation and new product launches as demand fails to expand outside of fitness-focused consumers. However, the future looks more promising.


  • Smart clothing will rival smartwatch unit sales by 2022.
  • Nearly a quarter of the smartwatch installed base will be cellular-enabled by 2022.
  • Consumer data and analytics will add revenue streams outside of hardware.

Features and Benefits

  • Analyzes country-level and regional wearable engagement trends.
  • Identifies drivers and inhibitors affecting the trajectory of the different wearable segments (activity trackers, multipurpose devices, smart clothing, and accessories).
  • Evaluates the success of market leader Apple in the multipurpose device space.
  • Identifies technological trends that will affect wearable adoption (e.g. cellular connectivity, sensor advancements, etc.).

Key questions answered

  • What are the drivers feeding the growth of the multiple wearable segments in the next five years?
  • How does consumer wearable purchase intent compare to purchase intent for other consumer technology products (e.g. smart home devices, VR headsets, etc.)?
  • What will enable relatively nascent segments like smart clothing to grow rapidly by 2022?
  • How do different countries compare in wearable penetration and wearable device revenues?

Table of contents


  • Introduction
  • Download 1: Wearables Forecast Report: 2017–22