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Ovum's VR and Immersive AR Tracker covers five key aspects of consumer VR and immersive AR: investments and acquisitions; headset hardware; content developments; immersive AR, and other important news.


  • A deep breakdown of the news, developments, and analysis of the VR and immersive AR market globally.

Features and Benefits

  • Looks at the major hardware and content announcements and new stories during 4Q17 in the VR and immersive AR space.
  • Provides a historic record of major trends in the VR and immersive AR space.

Key questions answered

  • What trends are driving the VR and immersive AR market?
  • Where are firms winning and losing as the market develops?

Table of contents


  • Introduction
  • Download 1: VR and Immersive AR Tracker: 4Q17