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From Generation Z to adult learners, video has become an increasingly crucial aspect of the constituent experience, whether on or off the campus.


  • Ovum's enterprise video forecast predicts that video spend in the higher education industry will double, from $1.495bn in 2017 to $3.082bn in 2022.

Features and Benefits

  • Assesses the value of an enterprise-wide video platform.
  • Evaluates various use cases of video technology, from lecture capture to recruiting events.

Key questions answered

  • How can video increase student engagement in and beyond the classroom?
  • How can institutions maximize their ROI on video technologies?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for institutions
  • Recommendations for vendors

Video can enhance the teaching and learning experience

  • Video offers new models of learner engagement
  • Video for training purposes offers convenience and closes the skills gap

Video builds the campus brand and constituent engagement

  • Video applications enhance recruiting, advancement, and marketing efforts

Best practices for higher education

  • Final takeaways for higher education institutions


  • Methodology
  • Further reading
  • Author