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Introduction

A detailed update of the US TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT), plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • Pay-TV operators are employing several measures to combat cord-cutting, which includes embracing OTT video.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in the US.
  • Assesses how the growth of OTT is affecting traditional US TV market segments.

Key questions answered

  • How is market consolidation impacting the TV sector?
  • Can IPTV break out of its niche, particularly given AT&T's refocus towards DTH following its DirecTV acquisition?

Table of contents

Summary

  • Introduction
  • Download 1: US TV Update